Primary

Primary is building the best experience for busy parents to shop for kids clothes. Founded by two moms who were previously early employees and executives at Diapers.com/Quidsi, Primary offers brilliant basics for babies and kids 0-12, all in super soft fabrics, awesome colors, and under $25. The company was named among Fast Company's Most Creative People for "making it easy to dress your kids." Learn more at www.primary.com